At NowThis, I wrote, edited, and produced our daily flagship newsletter, KnowThis, which summarized the day’s top five stories in a native mobile format. In my six months of producing the newsletter full-time, I increased our open rate by 4% — exceeding the industry standard — and leading to the product’s best-ever open rate during the summer of 2020 in its year-plus of existence. Prior to writing the newsletter full-time, I edited and wrote it interchangeably. In that process, I developed a new, streamlined workflow by working with insights, publishing and editorial teams. Below are some top-performing subject lines that I worked on.
WRITING/PRODUCING/EDITING
1 dead after pro-Trump mob storms Capitol, forces lockdown
Donald’s fired. Joe’s officially hired.
Kamala Harris responds to racist “birther” attacks
Celebs defending "Ellen" accused of gaslighting
U.S. cities are seeing biggest protests yet
The CDC added new coronavirus symptoms
State Dept to Americans: don't leave the country, period
Dr. Fauci warns of “suffering and death” if we reopen too soon
U.S. confirms first ICE detainee to have died from COVID-19
Texas reopens more businesses after highest one-day case spike
Top U.S. health officials like Dr. Fauci are self-quarantining
Teddy bears, Dolly Parton, and "Tiger King" parodies: it’s Friday
A billion people are about to go on full lockdown
EDITING
How to manage your money right now
How to stay politically active while social distancing
Just in: UK prime minister tightens stay-at-home restrictions
I produced and wrote a semiregular newsletter about the women’s media you won’t read about in traditional media reporting, including interviews, essays, criticism, and research made possible by Ebay’s catalog of back issues. This project helped me grow an independent audience as well as make connections with people across the industry I’d always admired.